Our Values

Dream Big

At Goodnotes, we dream big to make a significant impact on learning and unlock full potential. We push boundaries and aim to make a positive impact on society. Our purposeful innovation and commitment to creating a better future drives us to dream bigger every day.

Build Great Things

We are passionate about excellence. Our curious and ambitious community inspires us to innovate and exceed expectations. We create user-centric products and constantly improve through creativity and iteration. We value quality and impact. Come and join our mission to make a difference in the lives of our users.

Take Ownership

We believe in taking ownership and have a team of exceptional individuals dedicated to making a difference. We encourage everyone to contribute and take responsibility for their roles. Each person's work is valuable and and we value those with an entrepreneurial spirit who lead the way. Together, we work hard to achieve our goals quickly.

Win Like a Sports Team

We believe in teamwork and achieving success together. We collaborate across functions and set aside our egos to focus on the task at hand. GoodPeople support each other and trust in our colleagues to do what's right. Our flat structure and transparent culture foster collaboration and help us achieve our goals.

Learn and Grow Fast

GoodPeople are passionate about unlocking potential in ourselves and our community through continuous learning and growth. We believe in creating an environment that fosters a growth mindset, and as creators, we value taking action and learning through experience. This philosophy is at the core of everything we do, from our products to our processes.

Share Our Passion

We are passionate about our work and believe in the power of sharing ideas. We inspire and support each other, striving to maintain excitement and joy in all our endeavours. Our users' passion for Goodnotes fuels us, and we continually innovate and improve the app to demonstrate our commitment to them.

Be User Obsessed

Goodnotes is committed to putting users at the centre of everything we do. We believe that understanding and addressing user needs is the foundation of creating meaningful, seamless experiences. By actively seeking feedback, analysing data and continuously refining the user journey, we aim to exceed expectations at every touchpoint. With a focus on thoughtful problem-solving and innovation, we strive to deliver solutions that truly resonate with our users and provide lasting value.
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